Rankings Report Overview

Overview

The Rankings report is by far one of the more valuable tools within MyContentDash. See your own rankings as well as potential keyword options that you should consider, which is based on keywords that your competitors rank for that you aren't ranking for. These are keywords/topics that you likely don't have and should consider creating content for.

Elements Of The Rankings Report

First, let's cover what the rankings report has in it and then we can discuss various ways to use this report.

1) There are 2 tables of information

When you first load this report, you should see something similar to the image below. There are 2 tables of data. On the left, you have "Rankings" which are the keywords that your site ranks for along with some information about those rankings (which we'll cover more below). On the right, you have "Missing Keywords" which are keywords that similar sites to your (ie your competitors) are ranking for that you aren't ranking for.

2) What is this information?

By default, we show various columns in each table. Above the Rankings table, you have an option to select columns that display in the table for you.

Here are the current column options that can be displayed:

• Keyword (Rankings + Missing Keywords) — the keyword or phrase being searched.
• URL (Rankings) — the URL on your site that is ranking for that keyword.
• Position (Rankings) — this is where that URL is ranking for that keyword in a Google search. Keep in mind that this is the ranking position at the time we observed those rankings. Rankings can fluctuate so there may be some slight differences in position depending on time, location, and other factors.
• Volume (Rankings + Missing Keywords) — this is the average number of times that keyword is searched for each month.
• Categories (Rankings) — these are the categories assigned to the URL that is ranking.

3) Filters & Search

The power in these reports is always going to be in the searching and filtering. Just scrolling through these reports without actually doing a search or applying filters is going to be broad and far less effective. Here are the search and filtering options available:

The Search Bar
At the top, you have a search bar that allows you to search for keywords/phrases that you're interested in. Specifically, this is looking for instances of that keyword or phrase in the keyword column of each table as well as the URL of the results in the Rankings table.

💡 Pro Tip: Use search bar modifiers to help you customize and narrow your search quickly and easily.

The Filters
There are various filtering options for you here, preset and advanced filters. 

Preset Filters:
Our preset filters are meant to make things quick and easy for you to jump in and start filtering.

• Risk (Traffic) — This is the "risk" associated with editing/updating that article. We associate risk with organic traffic, since that's what your risk by making changes there. We look at organic traffic over the past 365 days. *If you don't see information in this filter it's likely because you haven't linked Google Analytics to your account yet.
• Content Date — We created various buckets for you to quickly filter by the age of your content (less than a year old, older a year old, older than 2 years old, and 3+ years old). Keep in mind that the 'greater than 1 year old' and 'greater than 2 years' old filters also consider the next bucket so it's 'greater than 1 year old, but less than 2 years old' and so on.
• URLs — Use this filter to look at rankings for specific URLs. You can search for a URL and select to only view keywords that that URL ranks for. This is helpful when seeing if there's another high ranking keyword that might be driving up the "risk" factor on a specific URL (ie. ranking in position 12 for a keyword that you're looking at but ranking position 1 for another keyword).
• Categories — View rankings by a specific category (or categories). This is a great way to work on topics or ecosystems of content within your site.

Advanced Filters:
Our advanced filters are here for those of you that really know what you're looking for. Get granular and apply multiple rules using 'AND' or 'OR' statements (ie. search by keyword for "chicken" AND "soup", or you could search by keyword for "cabinet" OR "pantry"). 

• Keyword — Filter based on keywords containing or not containing certain words or phrases. These are powerful to layer together with multiple searches using the "AND" and "OR" options.
• URL — Filter by URLs. **I find the URL dropdown option to be far easier and just as advanced in most cases.
• Volume — Filter keywords based on search volume. The "greater than" and "less than" options are typically the most helpful here.
• Position — Filter keywords by position. Example: to see keywords on page 2 and 3 of Google you could set the filter up like this — Position > Greater Than Or Equal To > 10 AND Position > Less Than Or Equal To > 30, then select "Apply" to apply the filter. **FYI, we have a pre-filtered "Low Hanging Opps" report that already shows your rankings that are on the bottom of page 1 or on page 2 ('almost there' keywords) and that are not newer than 1 year old.
• Date — Filter by your content's publish date to only see older content, newer content, or any combination in between. **Did you know that you can also use the date filter to see content you've published in a specific month of any previous year? Check it out — Filter By Specific Month.
• Visits — These are organic pageviews over the last 365 days (1 year). This is the same concept as the preset "Risk (Traffic)" filter mentioned above. Example: filter to only see posts with less than 5,000 organic visits over the past year.
• Categories — Filter by your Wordpress categories. **Like I mentioned above with the URL option, I find the Categories dropdown option to be earlier and just as advanced in most cases.

The "Missing Keywords" table has 2 options currently, keyword and volume. The definitions and application for these 2 options are the same as we've outlined above, just for the Missing Keywords table.